WELCOME
Aspiring Entrepreneurs and Innovative Leaders
Congratulations! You are ready to take the leap and learn the fundamentals of starting a business in Canada.
Statistics show that entrepreneurs that take the time to build a solid foundation for their business are more success than those that do not. In fact, 20% of businesses fail in their first year and around 60% will go bust within their first three years.
Writing a business plan is crucial for any business whether you are a start-up or accelerating your business. It not only lays the foundation for what you want to achieve over the next 12-months, but also provides you with the knowledge that you are on the right track.
Learning Objectives
By the end of this course, you will be able to:
- Create a business model that is easily adaptable
- Recognize the legalities of starting a business within Canada
- Conduct targeted market research
- Develop a customer persona and define market segmentation
- Evaluate how your business fits into the marketplace
- Determine your value proposition
- Formulate your revenue model
- Construct your brand
- Establish SMART marketing goals
- Plan marketing strategies
- Structure operational requirements
- Compile human resources obligations
- Produce cash flow projections
- Define action plan
- Write comprehensive business plan
Course Curriculum
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1
WELCOME
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Introduction
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2
Chapter 1 - Introduction to Business Planning
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Business Planning Overview
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Business Plan Template - Fillable
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Why do Businesses Fail?
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How to Ensure Business Success
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Key Small Business Statistics - 2020
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Regional Business Support
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3
Chapter 2 - Focusing Your Business
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The Business Model Canvas
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Getting from Business Idea to Business Model Canvas
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Business Model Canvas Template
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Vision & Mission Statements
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Creating an Effective Vision Statement Template
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Creating an Effective Mission Statement Template
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4
Chapter 3 - Legalities of Starting a Business
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Choosing the Right Form of Business Ownership
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Registering Your Business
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Introduction to the Canada Revenue Agency (CRA)
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How To Register for a Business Number or Canada Revenue Agency Program Accounts
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Permits and Licences
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5
Chapter 4 - Market Intelligence
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Market Research
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Primary and Secondary Research Defined
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Industry Trends and Growth Potential
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Customer Insight & Segmentation
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Customer Persona
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Customer Persona Template
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Competitive Analysis
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Competitive Analysis Template
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6
Chapter 5 - Product & Pricing
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Product Portfolio
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Value Proposition
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Value Proposition Canvas Explained
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Determining Your Revenue Model
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7
Chapter 6 - Creating a Marketing Plan
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Marketing Plan Overview
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Constructing Your Brand
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Brand Strategy Template
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Setting SMART Goals
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Setting SMART Goals Template
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Developing Marketing Strategies
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Marketing Strategies Template
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Marketing Calendar Template
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Creating a Social Media Calendar
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Social Media Calendar Template
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Sales Tools
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8
Chapter 7 - Operations
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Operations - General
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Asset List Template
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Inventory List Template
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Introduction to Manufacturing Process Workflows/Flow Charts
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Business Insurance Coverage
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Credit Policy and Terms of Payment
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9
Chapter 8 - Human Resources
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Management and Personnel
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Human Resources Regulations
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Human Resources Employer Compliance
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Job Description Template
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10
Chapter 9 - Finance
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Cash Flow Projections
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How to Build Financial Projections for Your Business
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Determining Start-up Capital
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Calculating Cash Flow Projections
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Cash Flow Projection Template
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Sources of Funding
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11
Chapter 10 - Action Planning
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Action Planning
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12
Templates
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Downloadable Templates
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Course Features
Learners have the flexibility of completing the course at their own pace - anytime, anywhere.
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Our professional educators are always looking to help and motivate students. Instructors can be emailed and interacted with, when students have any questions,
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Learners engage with rich multimedia course content.
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15 Downloadable Templates
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Learners receive a certificate upon completion.